December 10, 2020
Planned, a Montreal-based corporate event start-up, has raised $4.7 million in venture financing, raising its total capital to $7 million. The start-up provides corporate event planners with a software platform through which they can find and book suppliers across North America. It simplifies the event-planning process by allowing planners to access a marketplace of venues and vendors, pay their suppliers in one centralized place, and access negotiated rates and vendor discounts.
The co-founders of Planned, Marc-Antoine Bonin and Emeric Noel, founded Planned in 2017 under the name Entr. It was rebranded in October of 2019 and expanded into New York City the following month.
The event planning industry has been heavily impacted by COVID-19 and most organizations have been forced to resort to digital events for their teams. To adapt to this, Planned developed a virtual marketplace where planners can find the suppliers they need for virtual events. They connect planners with thousands of services ranging from speakers to virtual sushi-making classes. Planned also developed a COVID map, which provides insight on event regulations across different states and provinces.
Going forward, Planned intends to focus on attracting top talent and expanding its partnerships with venues and vendors across North America. Post-pandemic, the company also looks forward to assisting organizations in the transition back to in-person events.
Author: Brennan Caldwell