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PropTech startup Willow Debuts Real Estate Investing Platform


February 7, 2022

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Coming out of stealth mode after three years, PropTech startup Willow revealed its new real estate investing platform on January 31st, allowing Canadians the chance to buy and sell fractions of property much like shares on the stock market.


Willow claims it is the first and only real estate investing startup to have received Ontario Securities Commission (OSC) approval to operate as an exempt market dealer. As an exempt marker dealer, Willow will be able to sell its securities on the exempt market, thus avoiding the general rule under Ontario securities law that any security offered to the public must be offered under a prospectus. Willow Ret Financial Services Inc. has registered as an exempt market dealer in every province and territory.


Willow’s platform will include what the startup claims are handpicked, stable, rent-generating properties from across the country. These properties are split into 100,000 units of “ownership,” which are available for purchase through the platform. Willow will take care of the property management and the administrative work associated with its real estate.


In the long term, Willow hopes to be able to offer fractional investments in other types of properties including solar wind farms, heritage properties, and affordable housing developments.


As reported by BetaKit.


Author: Brittni Tee

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