May 10, 2021
Playmaker Capital (“Playmaker”), a Toronto based digital sports media company backed by Relay Ventures, recently closed a $24 million private placement to fund its growing portfolio of sports, gambling and media assets. Jordan Gnat, Playmaker’s founder and CEO, stated that Playmaker will use this capital to execute its strategy of “rolling up digital sports media assets and technology.” The start-up aims to distribute its collection of premier sports media brands to highly engaged audiences including sports betting companies, leagues, teams, advertisers and fans.
On March 8, 2021, Playmaker announced it had entered into a binding letter of intent with Apolo III Acquisition Corp. (“Apolo”), a Capital Pool Company, to consummate a go-public transaction on the TSX Venture Exchange. Apolo is effectively completing a reverse-takeover of Playmaker and will change its name to Playmaker Capital Inc., forming a new public company. Apolo’s officers and directors will be replaced by the existing officers and directors of Playmaker, allowing its founders to maintain control of the company. The transaction is expected to close in May 2021.
Playmaker is revolutionizing the fan experience and is working towards monetizing its growing community of sports enthusiasts.
Author: Kyle Jacobson