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Spotify’s AI: The Key to Unlocking Your Perfect Playlist

Updated: Jan 29


January 19, 2024

 

Spotify, the popular music streaming service, has been experimenting with AI-generated playlists created with prompts. The feature is expected to be an option within the “Blend” options, where the tastes of different users are mixed to create a playlist with songs that everyone likes. The AI-powered playlists would be built using prompts, and users could invite others to create AI playlists together.

The feature’s description reads “Turn your ideas into playlists using AI”. Spotify’s experimentation with AI-generated playlists reflects the company’s commitment to staying at the forefront of technological innovation in the music streaming landscape. Just last year, Spotify launched AI DJ, a personalized AI guide that delivers a curated lineup of music alongside a dynamic AI voice that provides commentary around songs and artists.

Spotify’s head of Personalization, Ziad Sultan told reporters that Spotify wants be known for its ‘AI expertise’”. While details remain scarce, the prospect of users curating personalized playlists through AI prompts adds an exciting dimension to the Spotify experience. Spotify’s AI-generated playlists are a great example of how technology can be used to enhance the music streaming experience. Author: Chris Osei-Kusi, 2023/2023 Articling Student-at-Law

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