November 28, 2022
Founded in 2017, Montréal based start-up Nolk targets environmentally conscious e-commerce businesses. “Our model centers the entrepreneurs at the heart of the brands we acquire, enabling them to grow their businesses with the support of mutualized, stronger tools and systems,” explains Alexandre Renaud, Co-Founder and CEO of Nolk. Upon joining the Nolk ecosystem, businesses are equipped with resources to amplify their brand ethos with a tailored marketing strategy and access to product development software.
Nolk currently owns and operates 11 brands. In July, Nolk raised $30M CAD in a Series A all-equity round led by the Fonds de solidarité FTQ. This capital contributed to Nolk’s acquisition of Canadian companies Ergonofis and Opposite Wall. Ergonofis specializes in designing height-adjustable desks with a focus on reducing packaging waste. Home décor studio Opposite Wall’s collection includes photo frames made from wood certified by the Forest Stewardship Council to preserve the vitality of forests globally. These acquisitions complement Nolk’s eco-friendly portfolio alongside brands such as Rachel, a clothing company dedicated to eliminating the use of virgin plastics throughout its supply chain.
Nolk uses data analysis to discover and vet potential acquisitions. Nolk recently launched GeniusWire, a data intelligence platform that consolidates the social media performance, sales channels and other growth indicators of e-commerce companies. It will be exciting to follow Nolk’s future investments in eco-minded start-ups as the demand for sustainable business practices continues to rise.